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Article titled “Cryptocurrency Evolution and Regulatory Dynamics: A Comprehensive Study On India's Crypto Landscape” is published at CA Club India. https://www.caclubindia.com/articles/cryptocurrency-evolution-and-regulatory-dynamics-comprehensive-study-on-indias-crypto-landscape-51287.asp |
MAR |
2024 |
|
Article titled “Green Banking: Driving Environmental Sustainability” is published in International Journal of Advance and Innovative Research having ISSN: 2394-7780 and Impact Factor 8.12 peer-reviewed journal. |
JUN |
2024 |
|
Chapter titled “Optimizing Customer Relationships: A Comparative Analysis of Modern CRM Software in The Indian Market” in ISBN edited book titled PROSPECTIVE TRENDS IN BUSINESS MANAGEMENT, ISBN: 978-81-970472-8-2, PP. 33-45 under Dream House Publishing. |
MAY |
2024 |
|
Chapter titled “Deepfake Dilemma: Understanding the Ethical, Legal, and Technological Landscape” has been published in ISBN Book titled SUSTAINABLE BUSINESS PRACTICES, ISBN No: 978-93-92256-40-0. |
|
2024 |
|
Optimizing Customer Relationships: A Comparative Analysis of Modern CRM Software in The Indian Market” in ISBN edited book titled PROSPECTIVE TRENDS IN BUSINESS MANAGEMENT, ISBN: 978-81-970472-8-2, PP. 33-45 under Dream House Publishing. |
JULY |
2024 |
|
“Quick Commerce: An Emerging Trend in Modern Retail” has been accepted for publication in ISBN Book titled “Knowledge Evolution Across Disciplines – Contemporary Trends and Forward-Thinking Innovations”, ISBN: 978-93-340-7941-8. |
JULY |
2024 |
|
“Striking A Balance: Gender Equality and The Concerns of Boys in Progressive Societies” sent for possible publication in ISBN SNGC Samiti Article titled “Striking A Balance: Gender Equality and The Concerns of Boys in Progressive Societies” is published in ISBN Book titled “STARTUP CATALYST: IGNITING TOMORROW’S INNOVATIONS”, ISBN No. 978-81-932575-6-2, October, 2023. |
JULY |
2024 |
|
“EDTECH: Innovations in Education Technology” is published in ISBN Book titled “STARTUP CATALYST: IGNITING TOMORROW’S INNOVATIONS”, ISBN No. 978-81-932575-6-2, October, 2023. |
JUN |
2024 |
|
“Consumer Behavior Dynamics: Driving Innovation in Contemporary Business” is published in ISBN Book titled “STARTUP CATALYST: IGNITING TOMORROW’S INNOVATIONS”, ISBN No. 978-81-932575-6-2, October, 2023. |
JUN |
2024 |
|
Chapter titled “Innovating the Oil Frontier: AI Adoption in the Indian Energy Landscape” published in ISBN Book titled ROLE OF MODERN TECHNOLOGY IN ENVIORNMENTAL CONSERVATION, ISBN: 978-93-6268-489-9, pp. 9-21. |
|
2024 |
|
Chapter titled “Quick Commerce: An Emerging Trend in Modern Retail” has been accepted for publication in ISBN Book titled “Knowledge Evolution Across Disciplines – Contemporary Trends and Forward-Thinking Innovations”, ISBN: 978-93-340-7941-8. |
|
2024 |
|
Article titled “The Influence of Social Media on Consumer Behavior: An Empirical Study” has been published in International Journal of Advance and Innovative Research, ISSN: 2394-7780, Vol. 11 (3) IV, July – Sept, 2024, Impact Factor 8.12. |
SEPT |
2024 |
|
Chapter titled “Rethinking Education: AI's Transformative Trends, Challenges, and the Evolving Role of Educators” published in ISBN Book titled RETHINK REVOLUTION: TRANSFORMATIVE WAVES ACROSS DISCIPLINES, ISBN: 978-93-340-0464-9, MARCH, 2024. |
MAR |
2024 |
|
Chapter titled “Single Parenthood in Mumbai: Unraveling the Complex Tapestry of Challenges and Strengths” published in Edited book titled “Multi-Faceted Collaborations for Bridging Gap between Industry and Academia” Volume: I, Month: 20 December 2023, ISBN NO: 978-93-94819-81-8. |
DEC |
2023 |
|
Chapter titled “Unlocking the Power of Artificial Intelligence: Navigating Motivations, Core Practices, and Barriers in the Public Sector” published in Edited book titled “Multi-Faceted Collaborations for Bridging Gap between Industry and Academia” Volume: I, Month: 20 December 2023, ISBN NO: 978-93-94819-81-8. |
DEC |
2023 |
|
Research Paper titled, “Understanding Work Stress Among Today's Generation: Causes, Impact, and the Role of Indian Education and Traditional Knowledge” has been accepted in ISBN edited book “THE WISDOM OF BHARAT:AN EXPLORATION OF THE INDIAN KNOWLEDGE SYSTEM" ISBN: 978-93-100-0564-6. |
SEPT |
2023 |
|
Article titled, “Unlocking the Potential of AI in Education: Challenges and Opportunities” published in International Journal for Multidisciplinary Research (Vol 5, Issue 4 (July-August 2023), E-ISSN: 2582-2160 • Impact Factor: 9.24, DOI: https://doi.org/10.36948/ijfmr.2023.v05i04.5955 |
AUG |
2023 |
|
Chapter titled “Elevating Education: The Crucial Role of Professional Ethics in Implementing NEP 2020” is published in National edited book MULTIDISCIPLINARY APPROACHES IN SOCIAL SCIENCES, EDUCATION & LANGUAGES (VOL-12) by Redshine Publication, ISBN: 978-93-5879-745-9 ISBN-10: 93-5879-745-2 DOI: 10.25215/9358797452 DIP: 18.10.9358797452, October, 2023. |
NOV |
2023 |
|
Article titled “Embracing the Future: The Unveiling of AI's Role in Education” is published in UGC Care list Journal of Indian School of Political Economy, ISSN: 0971-0396, Vol. 35, No. 08, July-December, 2023, pp. 158-162. (Impact factor: 7.28) |
DEC |
2023 |
|
Chapter titled, “Metamorphosis of Money: Unveiling the Multi-Faceted Realm of Digital Currency" is published in ISBN edited book titled RESEARCH TRENDS IN MULTIDISCIPLINARY APPROACH – THE COLLECTIVE under Vaagdevi publishers, Hyderabad, ISBN: 978-81-966358-4-8. |
NOV |
2023 |
|
Article titled, “Examining Satisfaction Level of Faculty with Online Learning during Covid-19” has been published in IITM Journal of Management and IT (Vol 13 No. 1 Jan. – June, 2022) (Sole-Author). ISSN: 2349-9826. |
JAN |
2022 |
|
• Article titled, “Examining Satisfaction and Performance of the Students during Online Classes – An Indian Perspective with Special reference to COVID-19 Situation” has been published in Gitam Journal of Management (Vol 19 No. 1, Jan. - March, 2021 (Sole-Author). ISSN: 0972-740X. |
MAR |
2021 |
|
Article titled, “A Correlation Approach to examine the Factors Affecting Loyalty” has been published in International referred Journal Researchers World- Journal of Arts, Science and Commerce (Vol. 8, No. 2(1), April 2017, pp. 125-129) (Sole-Author) (Online) ISSN: 2231-4172, EISSN: 2229-4686, Impact Factor 0.765. |
APRIL |
2017 |
|
Article titled “An Empirical Analysis for Observing Consumer’s Switching Behavior” has been published in refereed Journal of Business Management and Social Science Research (Vol. 5, No. 12, December 2016, pp. 364-374) (Sole-Author) (Online) ISSN: 2319-5614 Impact Factor 4.42. |
DEC |
2016 |
|
Article titled “Observing first Recall Versus Choice Behavior of Consumers Possessing Different Demographic Traits” has been published in International Refereed journal International Journal of Business Marketing and Management (Vol. 1, No. 2, Sept. 2016, pp. 13-15) (Sole-Author) (Online) Indexed in Google scholar, Academia edu, Citeseer, Scribd, Slideshau). |
SEPT |
2016 |
|
Article titled “Simplest Description of Binary Logit Model” has been published in International refereed journal International Journal of Management Studies and Research (Vol. 4, No. 9, September 2016, pp. 42-46) (Sole-Author) (Online) ISSN: 2349-0349 (Online) (Impact Factor: 3.103). |
SEPT |
2016 |
|
Article titled “Women Entrepreneur in Micro, Small and Medium Enterprises in India – An Overview” has been published in international refereed journal International Journal of Management Studies and Research (Vol. 4, No. 2, February 2016, pp 60-64) (Sole-Author) (Online) ISSN: 2349-0349(Online). |
FEB |
2016 |
|
Article titled “Determining Varying Usage of Sources of Information among Different Involvement Groups” has been published in international refereed journal Management Studies and Economic System (Vol. 2, No. 4, pp. 263-277, Spring 2016) (Two Authors) (online) Indexed in Science Impact Factor SIF, Scientific Indexing Services SIS, Advanced Science Index ASI, Eurosian Scientific Journal Index EJSI, COSMOS Impact Factor: 0.756. |
SEPT |
2016 |
|
Article titled “An Assessment of Loyalty of Bank Customers” has been published in refereed journal Gitam Journal of Management (Vol 14 No. 2, pp. 79-87, April-June, 2016) (Sole-Author). ISSN: 0972-740X. |
JUN |
2016 |
|
Article tilted “Examining Intervening Function of Perceived Risk and Product Class Involvement in Information Search and Loyalty Behavior” published in refereed journal Global Research Journal of Marketing Management (Vol. 2 No. 5, pp. 1-4, August 2015) (Sole Author) http://springjournals.net/Rashmi. (Online). |
AUG |
2015 |
|
Article titled “Quantitative Models in Marketing” published in refereed journal Global Research Journal of Marketing Management (Vol. 2 No. 5, pp. 5-10, November, 2015) (Sole Author) http://springjournals.net/grjmm/articles/Rashmi2 (Online). |
NOV |
2015 |
|
Article titled “Visualizing Evoked Set Size of Consumers Possessing Different Demographic Traits” published in international refereed journal Journal of Business Management and Social Science Research (Vol. 4 No. 9, pp. 578-580, Sept. 2015) ISSN: 2319-5614 (Sole Author) (GIF: 3.828) (Online). |
SEPT |
2015 |
|
Article titled “Consumer Loyalty Behavior: What is done and What Else to be Done” has been published in refereed journal SOP Transaction on Marketing Research (Vol. 1. No. 1, pp. 1-19, Jan. 2014) ISSN: 2374-5142 (Sole Author) (Online). |
JAN |
2014 |
|
Article titled “Influence of Information Search and Loyalty Behavior on Consumer Choice Process” published in refereed journal Vishwakarma Business review. (Vol. 4 No. 1, pp. 69-77, Jan. 2014). ISSN: 2229-6514 (Print), 2230-8237 (Online) (Sole Author) (Printed). |
JAN |
2014 |
|
Article titled “Influence of Sources of Information on Information Search Behavior” published in refereed journal Gian Jyoti E-Journal (Vol. 3 No. 4, pp. 55-60 Oct-Dec 2013). ISSN: 2250-348X (Sole Author). http://www.gjimt.ac.in/wp-content/uploads/2013-12/7 Dr. Rashmi Influence of Sources of Information on Information Search Behavior. Pdf (Online). |
DEC |
2013 |
|
Article titled “An Analysis of Brand Choice Behaviour of Indian Consumers for Toothpaste” published in refereed Journal Global Advanced Research Journal of Management and Business Studies. (Vol. 2 No. 10, pp. 511-517 Oct, 2013). ISSN: 2315-5086 (Sole Author) (http://garj.org/garjmbs/content/2013/October.htm) (Online) Impact Factor 0.312. |
OCT |
2013 |
|
Article titled “Using Regression and Correlation Approach to Assess Information Search Behavior of FMCG Consumers” published in refereed Journal of Research in Marketing (Vol. 1. No. 1, pp. 30-34, 2013) ISSN: 2292-9355 (Sole Author) (Online). |
|
2013 |
|
Article titled “Consumer Choice Process: A Quantitative Research” published in refereed Journal Tecnia Journal of Management Studies (Vol. 7 No. 1, pp. 34-41 April-Sept, 2012) ISSN: 0975-7104 F(Sole Author) (http://www.tiaspg.tecnia.in/TJMS/TIAS_TJMS_vol 7_/No1_apr_2012_sep_) (Online). |
SEPT |
2012 |
|
Article titled “Customer Life Time Value: A Recent Phenomenon” published in Journal IITM Journal of Management and IT (Vol. 3 No. 1 pp. 69-71 Jan-June, 2012). ISSN: 0976-8629 (Sole Author) (Printed). |
JUN |
2012 |
|
Article titled “Moderating Effect of Value and Satisfaction on Loyalty” published in refereed journal Vishwakarma Business review. (Vol. 1 No. 1, pp. 23-27 Jan, 2011). ISSN: 2229-6514 (Print), 2230-8237 (Online) (Sole Author) (Printed). |
JAN |
2011 |
|
Article titled “Moderating Effect of Value and Satisfaction on Loyalty” published in refereed journal Vishwakarma Business review. (Vol. 1 No. 1, pp. 23-27 Jan, 2011). ISSN: 2229-6514 (Print), 2230-8237 (Online) (Sole Author) (Printed). |
JAN |
2011 |
|
Article titled “Effect of Demographic Characteristics on Information Search Behavior of Consumers” published in refereed Journal of Management and Information Technology. (Vol. 2 No. 1, pp. 70-80, Dec, 2010). ISSN: 0975-5187 (Sole Author) (Printed). |
DEC |
2010 |
|
Article titled “Effect of Demographic Characteristics on Information Search Behavior of Consumers” published in refereed Journal of Management and Information Technology. (Vol. 2 No. 1, pp. 70-80, Dec, 2010). ISSN: 0975-5187 (Sole Author) (Printed). |
DEC |
2010 |
|
Article titled “The Mediating Role of Demographics and Time Pressure in Information Search Process - A Comparative Analysis of English and Indian Consumers” published in refereed Journal IUP Journal of Marketing Management (Vol. 9, Nos. 1 & 2, pp. 7-22 Feb-May 2010). ISSN: 0972-6845 (Co-Author) (Printed). |
MAY |
2010 |
|
Article titled “Comparative Analysis of Sources and Drivers of Information Search Behavior of the UK and India” published in referred Journal XLRI Management and Labor Studies (Vol. 35 No. 2, pp. 169- 188 May, 2010). ISSN: 0258-042X (Co-Author) (Printed). |
MAY |
2010 |
|
Article titled “Predicting Repeat Purchase Behavior: An Indian Experience” published in International refereed Journal Asia-Pacific Business Review (Vol. 6 No. 4, pp. 108-117 Oct-Dec, 2010). ISSN: 0973-2470 (Impact factor: 0.783) (Co-Author) (Printed). |
DEC |
2010 |
|
Article titled “Demographics as Drivers of Repeat Purchase Behavior in India” published in refereed Journal Management and Change (Vol. 14 No. 1, pp. 53-68, 2010). ISSN: 0972-2149 (Co-Author) |
|
2010 |
|
Case Analysis titled “Chilli in Soup” published in refereed Journal Vikalpa The Journal of Decision Makers (Vol. 33, No. 1, Jan.- March, 2008, pp.135-137). ISSN: 0256-0909 (Co-Author) (Printed) indexed in EBSE database. |
MAR |
2008 |